TL;DR
Get furniture and decor delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
A Veranda tour profiles Lauren Hudson’s small Pimlico Road flat, where textiles cover walls, windows and furnishings. Hudson says she designed around the apartment’s compact scale and awkward angles, mixing her company’s fabrics with antiques and locally sourced pieces.
Veranda has published a tour of designer and Wells Companies founder Lauren Hudson’s compact flat on Pimlico Road in London, showing how she used textiles, antiques and art to shape a small, irregularly laid-out home. Hudson, who visits the city for a few weeks each quarter, worked with designer Katrin Cargill on a scheme that layers pattern across rooms rather than treating the flat’s limited size as a reason to keep its furnishings small.
Hudson told Veranda that renting the flat was an impulse decision. She had first visited London about a decade earlier, while leading Wells Design, and said the city’s showrooms, artisans and antiques shops inspired her to develop an English-focused showroom in Houston. That business later grew into Wells Companies; in 2024, she launched Design Destination London.
The flat contains a living room, kitchen, bedroom and bathroom. Hudson partnered with Cargill to cover walls and windows in textiles she had long admired. In the drawing room, indigo handwoven Agra linen by Classic Cloth dresses the walls and windows. A custom sofa is upholstered in Rose Cumming’s Clemenceau fabric, while the room also includes antiques and furnishings gathered in London.
In the bedroom, Rose Cumming’s Macclesfield fabric in chocolate brown appears on the walls, window shades, headboard and bed skirt. The room also features a Jamb side table, a Robert Kime lamp and artwork sourced from Robert Young Antiques, according to the tour. Hudson said she has continued editing the contents as she lives in the flat, keeping pieces that have a place rather than filling every available area.
How Pattern Shapes a Small Flat
The tour offers a specific example of how a designer approached a small city apartment with textiles and scale as central choices. Hudson told Veranda that a room furnished only with small pieces can feel like a dollhouse, so she combines larger-scale elements with smaller ones. Her approach puts visual character and a sense of comfort ahead of making every item proportionally tiny.
The project also reflects Hudson’s professional ties to the materials on display: she works with textiles through Wells Companies and has built a business relationship with London’s design trade. The tour documents a personal residence, not a reported industry trend or a claim that this scheme will suit every small home. Its value for readers is the concrete account of one designer’s decisions, including how she uses pattern across multiple surfaces and edits the room over time.
Products Worth Considering
Bose SoundLink Plus Portable Bluetooth Speaker, Wireless Outdoor Speaker, Up to 20 Hours Battery Life, Waterproof and Dustproof, Black
Ring Alarm Pro 8-Piece Kit with Built-In eero Wi-Fi 6 Router
TCL 65 Inch QM8L Series SQD-Mini LED QLED 4K Smart Google TV
As an affiliate, we earn on qualifying purchases.
Hudson’s London Design Connection
Hudson told Veranda she first came to London about a decade ago and was taken by its showrooms, craftspeople and antiques shops. She said that visit prompted plans for an English-inspired showroom in Houston. The report traces the later expansion of Wells Design into Wells Companies and notes Hudson’s 2024 launch of Design Destination London.
According to the article, Hudson found the Pimlico flat after browsing Zillow one evening and decided to rent it after one viewing. She described the choice as an impulse rather than a long-planned relocation. The flat serves as a London base: Hudson said she spends a few weeks each quarter in the city, where she values the local attention to handwork and design heritage.
“This was a total impulse move.”
— Lauren Hudson, speaking to Veranda
Details the Tour Does Not Provide
The source does not give the flat’s floor area, rent, address beyond Pimlico Road, or renovation budget. It also does not specify when the tour was photographed or published. The article describes Hudson’s design choices and quotes her views, but it does not report independent measurements or assess how the scheme performs in daily use beyond her own account.
Although the headline characterizes the home as wrapped in pattern, the article does not say that every surface in every room is covered. Its detailed examples focus on the drawing room and bedroom; descriptions of the kitchen and bathroom are limited. No broader claims about the cost, practicality or suitability of the design are established by the source.
No Further Project Milestone Listed
Veranda’s report presents the flat as an ongoing home that Hudson continues to edit, rather than announcing a renovation or a new project with a set completion date. Hudson said she removes or adjusts pieces over time so that everything has a place. The source names no forthcoming work, event or follow-up publication; the next development, if any, is not specified.
Key Questions
Who designed the Pimlico flat?
Lauren Hudson, founder and CEO of Wells Companies, worked with designer Katrin Cargill, who also styled the project, according to Veranda.
Where is the apartment?
The flat is on Pimlico Road in London. The source does not provide a full address.
How did Hudson use pattern in the home?
She used textiles on walls, windows and furnishings. Examples include indigo Classic Cloth linen in the drawing room and Rose Cumming’s Macclesfield fabric across several bedroom surfaces.
How often does Hudson stay in London?
Hudson told Veranda she spends a few weeks each quarter in the city.
Is the flat entirely covered in pattern?
The headline describes the flat as wrapped in pattern, but the article gives detailed examples mainly from the drawing room and bedroom. It does not describe every surface in every room.
Source: veranda.com
