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Benjamin Moore named Webster Green HC-130 its 2027 Color of the Year and introduced seven additional shades to accompany it. The company says its annual selection draws on design expertise and architectural trend analysis; specific sales, launch, and use data for the palette were not provided in the report.
Benjamin Moore has selected Webster Green HC-130 as its 2027 Color of the Year, naming the green paint shade as the centerpiece of an eight-color palette for the year. The announcement, reported by Hardware Retailing on October 14, 2026, gives homeowners and design professionals a new set of colors the company says reflects both current trends and lasting appeal.
The 2027 palette pairs Webster Green with seven other colors drawn from Benjamin Moore’s color library: White Down OC-131, a soft off-white; Nelson Blue CW-635, a pale blue; Shakespeare Tan 228, a golden neutral; and Antique Copper 1169, a warm brown. The remaining shades are Wild Aster 1240, a pink with gray notes; Durango 2137-30, a deep neutral with olive tones; and Townsend Harbor Brown HC-64, a burgundy.
Benjamin Moore describes the shades as usable together or individually, with a range from pale colors to deeper, earthier hues. That gives the selection more scope than a single featured color: the company is presenting a coordinated palette that can inform choices across a room or project, while leaving users free to select individual colors.
The company’s selection process is conducted by its Color Marketing Team and draws on design expertise and architectural trend analysis, according to the report. The article does not provide details about the team’s research methods, the timing of product availability, or any changes to paint formulas or pricing.
A Green-Led Palette for 2027
The announcement offers a visible signal of the color direction Benjamin Moore is promoting for the coming year. Its emphasis on green, supported by pale blue, warm neutrals, pink, olive and burgundy, gives consumers and trade professionals a defined palette to consider when planning interiors or discussing color with clients. The colors may be used as a coordinated group or as separate choices, according to the company.
For retailers and designers, an annual color selection can provide a timely point of reference for displays, product conversations and project planning. For homeowners, the practical value is less about a formal rule for decorating and more about having a curated set of options with named shades and codes. The announcement itself does not establish that the colors will be adopted widely, nor does it quantify likely demand or influence on the broader market.
Benjamin Moore Webster Green HC-130 paint
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How Benjamin Moore Chose Green
Benjamin Moore said the 2027 selection focused on the green color family. In the report, Andrea Magno, the company’s vice president of brand, color and integrated marketing, said the team reviewed color trends across past, present and future periods and found variations of green to have staying power. She described Webster Green as combining a stable quality with an optimistic feel.
The company frames its annual selection process as a review informed by design expertise and architectural trend analysis. The Hardware Retailing report says the Color Trends 2027 palette builds on earlier annual selections and describes those past palettes as influencing residential and commercial design standards across North America and 74 countries globally. The report does not identify specific prior palettes or provide evidence measuring that influence.
“For 2027, our focus centered on the green color family. When we looked across the past, present and future of color trends, variations on green consistently demonstrated remarkable staying power.”
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing
Palette Details Still to Come
The announcement identifies the eight colors and provides the company’s rationale, but it does not specify when the palette will appear in retail promotions or whether Benjamin Moore plans related products, design guidance or events. The report also gives no sales forecasts, consumer research findings or independent assessment of the shades’ expected popularity.
The company’s description of the colors as relevant and enduring is its own characterization, not a measured forecast of how consumers or design professionals will use them. The report does not establish that the palette has changed industry standards or that the colors will become widespread choices.
Retail and Design Rollout
Homeowners, designers and retailers can use the announced color names and codes to identify the palette and explore how its shades work individually or in combinations. Benjamin Moore’s next steps for promoting the selection, including any planned displays, campaign materials or additional design information, were not included in the source report.
Further details about availability, pricing and any associated products may clarify how consumers can act on the announcement. Until the company provides those details, the confirmed development is the selection of Webster Green HC-130 and seven accompanying colors for its 2027 palette.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
The selected shade is Webster Green HC-130, according to Benjamin Moore’s announcement reported by Hardware Retailing.
Which colors accompany Webster Green?
The seven accompanying shades are White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
Why did Benjamin Moore select a green shade?
Andrea Magno said the company focused on the green family and found that variations of green showed staying power when the team considered past, present and future color trends. That rationale is the company’s assessment.
When will the 2027 palette be available?
The source report does not provide an availability date, pricing or details of a retail rollout. Benjamin Moore’s announcement confirms the colors, but further practical information was not included.
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