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Crate & Barrel has entered the wallpaper market with its first wallcovering collection, developed with York Wallcoverings. Launched Oct. 7, the designs span several patterns, materials and printing methods and are sold exclusively online through Crate & Barrel, Crate & Barrel Kids and CB2.
Crate & Barrel has launched its first wallcovering collection, a range of designs developed with York Wallcoverings and sold online through Crate & Barrel, Crate & Barrel Kids and CB2. The move brings the home retailer into the wallpaper market with products spanning textured neutrals and graphic patterns.
The collection combines different patterns, textures and materials, including grasscloth, linen and hand-woven sisal, according to Design Milk’s report. Printing methods used across the range include digital, screen, surface and gravure printing. The report does not identify which specific technique or material is used for each design.
Crate & Barrel’s design team drew on historical references and original artwork, rather than centering the collection on a single aesthetic, the report says. Sebastian Brauer, the company’s senior vice president of product design, described looking at antique tapestries he had collected and vintage ties and scarves from flea markets in Europe. The team also created original artwork for the designs.
York is the manufacturing partner. The company has made wallcoverings since 1895, and the report says it still uses 19th-century machinery for surface printing. Other methods in the collection can capture details associated with hand-painted artwork or create raised surfaces. The range launched Oct. 7 and is available exclusively online through the three retail brands.
A New Category Across Three Brands
The launch gives Crate & Barrel, Crate & Barrel Kids and CB2 a new wallcovering category to offer alongside their existing home products. Customers can find the collection through the brands’ online stores, though the source report does not describe store availability or say whether the products will be sold through other retailers.
The range also joins materials and printing techniques that can change how a wall looks and feels. Grasscloth, linen and sisal bring distinct surface textures, while methods such as surface printing can create a finish with visible dimension. That breadth may appeal to shoppers looking for alternatives to paint or simpler wall treatments, but the source does not provide sales forecasts, prices or customer response.
For York, the partnership places a long-running wallcovering manufacturer behind a collection distributed through three established retail brands. The companies’ stated emphasis on craftsmanship and heritage helps explain the partnership, while the available report does not disclose production volumes or the commercial terms of the deal.
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Why York Joined the Collection
Crate & Barrel’s first move into wallcoverings was developed with York Wallcoverings, which Design Milk describes as the oldest and largest wallpaper mill in the United States. The report identifies York’s history and specialized printing experience as reasons for the collaboration; it does not provide independent comparisons with other manufacturers.
The partnership draws on production methods with different visual effects. York’s surface-printing machinery dates to the 19th century, according to the report, and produces a textured finish reminiscent of traditional hand-blocked wallpaper. Other techniques are used to reproduce fine artwork details or make raised surfaces. The collection’s combination of methods and natural materials is intended to give the designs variation in both appearance and texture.
Brauer said the design approach was to offer people ways to add character to their homes without following one particular trend. That is the company executive’s description of the intent; the report does not include customer research or evidence about how buyers will respond.
““For me, it’s never about following a particular trend and more about giving people options to bring personality, character and beauty into their homes that will last forever.””
— Sebastian Brauer, Crate & Barrel senior vice president of product design
Pricing and Store Access Remain Unclear
Design Milk’s report does not state prices, product counts, dimensions or installation requirements. It also does not say whether the collection will be available in physical stores, whether customers can order samples, or if the online range will expand after launch. The report names the materials and printing methods used across the collection but does not map them to individual designs.
No sales projections, customer response or financial terms for the York partnership are provided. Those details remain unreported; the launch announcement alone does not establish how the new category will perform.
The Collection Is Online Now
The collection launched on Oct. 7 and is listed as available exclusively online through Crate & Barrel, Crate & Barrel Kids and CB2. The source provides no later launch date or announced event, so the next step for shoppers is to view the available designs through those retailers. Any additions to the range, physical-store availability or further details on prices and materials have not been announced in the report.
Key Questions
What did Crate & Barrel launch?
Crate & Barrel launched its first wallcovering collection, developed with York Wallcoverings. The range includes varied patterns and textures.
Where can shoppers buy the wallpaper?
The collection is available exclusively online through Crate & Barrel, Crate & Barrel Kids and CB2, according to Design Milk’s report.
What materials and printing methods are used?
The reported materials include grasscloth, linen and hand-woven sisal. Printing methods include digital, screen, surface and gravure printing; the source does not link each method to particular designs.
Why did Crate & Barrel partner with York?
Brauer said York’s craftsmanship and wallcovering experience made it a natural partner. York has manufactured wallcoverings since 1895, according to the report.
Source: rss
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