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Benjamin Moore has selected Webster Green HC-130 as its 2027 Color of the Year. The shade comes from the company’s Historical Colors collection, and the announcement follows the brand’s 2026 pick, Silhouette AF-655, a neutral with deep charcoal undertones.
Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, selecting a mid-tone green from its Historical Colors collection for a signature shade that the company says balances a sense of history with contemporary appeal. The choice follows the brand’s 2026 selection, Silhouette AF-655, a neutral with deep charcoal undertones.
Benjamin Moore describes Webster Green as a deep, jewel-like green with a soft, powdery quality. The company’s vice president of brand, color, and integrated marketing, Andrea Magno, said the brand’s focus for 2027 was the green family, which it considers enduring across past, present and future color trends. That is the company’s rationale for the selection, rather than independent evidence that green will dominate interiors in 2027.
Webster Green is part of Benjamin Moore’s Historical Colors collection, which was introduced in 1976. According to the House Beautiful report, the collection drew on 18th- and 19th-century design trends associated with North American architecture. The company presents Webster Green as a shade with historic roots that can still be used in current interiors and on exteriors.
In Benjamin Moore’s lookbook, the green is shown alongside Nelson Blue, Wild Aster and Townsend Harbor Brown. The combinations illustrate the company’s styling suggestions; they do not establish that those colors are required companions or that the lookbook reflects a wider market consensus. The brand says Webster Green’s olive and deep blue-gray undertones contribute to its adaptability.
A Historic Green for 2027
The selection gives homeowners, designers and retailers a clear indication of the color direction Benjamin Moore is promoting for 2027. Its move from Silhouette AF-655, the company’s charcoal-leaning neutral for 2026, to a historically sourced green marks a shift in the brand’s annual spotlight, although the announcement alone does not show how consumers or the wider design industry will respond.
For people planning a renovation or repaint, the announcement offers a named option and a set of suggested pairings to consider. It is not a requirement to follow a yearly color trend, and the source does not provide sales forecasts, consumer research or evidence that Webster Green will be more popular than other shades. Its importance is primarily as a brand-led design announcement, with potential relevance to paint selection and color planning.
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From 2026 Neutral to Green
Benjamin Moore’s latest selection contrasts with its 2026 Color of the Year, Silhouette AF-655, which House Beautiful describes as an elevated neutral with deep charcoal undertones. The new pick belongs to a collection with a longer history: Benjamin Moore launched its Historical Colors in 1976, drawing inspiration from earlier architectural and design styles.
The House Beautiful report also says other paint brands have announced green shades for their 2027 colors of the year. It does not name those brands or provide a full comparison of their choices, so the available information supports only the observation that green is appearing in multiple brand announcements—not a quantified claim about an industry-wide trend.
““For 2027, our focus centered on the green color family.””
— Andrea Magno, Benjamin Moore’s vice president of brand, color, and integrated marketing
How the Color Will Land
The announcement does not include sales data, consumer polling or other measures showing how Webster Green is likely to perform. It also does not establish that the shade is a leading choice across the paint industry. Benjamin Moore’s descriptions of the color as timeless, adaptable and relevant are the company’s claims and positioning, not independently verified outcomes.
The supplied report does not state the exact date of the announcement, explain whether the company will release additional 2027 color selections, or provide specifications such as recommended finishes or product availability. It is also unclear how the shade appears under different lighting conditions; the source offers styling imagery and descriptions, not a detailed technical assessment.
Look for Product and Design Guidance
Benjamin Moore’s announcement identifies the shade and offers a small palette of suggested companions, but the supplied material does not give a schedule for further 2027 color content. Readers considering the paint can consult the company’s current color and product information for availability and sample options, then view a sample in the room where it may be used. The source does not specify a launch date for any related products or additional guidance.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Webster Green HC-130, a mid-tone green from Benjamin Moore’s Historical Colors collection.
How is Webster Green described?
Benjamin Moore describes it as a deep, jewel-like green with a soft, powdery quality and olive and deep blue-gray undertones. Those descriptions come from the company and its presentation of the shade.
What was Benjamin Moore’s 2026 Color of the Year?
The 2026 selection was Silhouette AF-655, described in the House Beautiful report as an elevated neutral with deep charcoal undertones.
Which colors does Benjamin Moore show with Webster Green?
The company’s lookbook pairs it with Nelson Blue, Wild Aster and Townsend Harbor Brown. These are suggested combinations shown by the brand, not required pairings.
Is Webster Green proven to be a wider design-industry trend?
No such conclusion is established by the supplied report. It says other paint brands have also announced green shades for 2027, but does not name them or provide market data.
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